The Fair&Good team had a big vision; to mobilise New Zealanders’ spending power for good by connecting them to ethically-conscious brands.

To achieve this, we developed a fresh brand from scratch and constructed an ethical directory website. This platform simplifies the exploration of carefully selected ethical and socially responsible brands. Users can effortlessly search for brands based on product categories or the values that resonate most with New Zealanders.

Brand Overview

Brand Guide

Fair&Good draws inspiration from the materials and textures observed in their range of ethically sourced and crafted goods, resulting in a visual identity that is vibrant, earthy, and and fashionable.

Signage

Business Cards

Tote Bag

Social Media Posts

Iconography

Website

Fair&Good’s website simplified how Kiwi’s search for ethical goods, where users may filter their search by product category, or by the values most important to New Zealanders.

Since its launch, Fair&good has grown their directory to over fifty brands, each with a Kiwi connection.

Newsletter

We’re at the end of this project.
See the others here.